Charlottesville, VA – The Markets, owned and operated by Tiger Fuel Company, launched a new campaign to support the Charlottesville City Schools PTO Reopening Fund. As part of The Market Rewards loyalty program, registered guests earn points for fuel and in-store purchases and redeem for discounts on fuel, sandwiches, or other in-store items. Guests now have the option to turn 250 points into cash and donate $1 to the local schools. Tiger Fuel Company will match each $1 contribution.
“We’re thrilled to give back to our local schools and the communities we serve. This is a challenging time for all of our educators and students and we want to do our part to support this virtual learning experience. We love the idea of getting our customers involved and using loyalty points for a great cause,” said President Gordon Sutton.
The fundraising campaign will begin November 30, 2020 and run through March 31, 2021. The use of funds will be determined by the PTO Reopening Fund leadership to support home technology and learning aids, fees for Virtual Learning Centers, supplies, and supplemental food.
“Anything we can do to ensure that our students have a high-quality learning experience is an important step. We welcome our customers to join us in giving our local students and teachers every opportunity to succeed,” said Sutton.
Annie Suttle, representative of the CCS Reopening Fund Advisory Committee, helped rally more than 100 community members and local businesses to support the reopening fund. Tiger recently made a $1,000 donation to ensure that schools and families had necessary resources to be successful for virtual learning.
“We are grateful to Tiger Fuel for the opportunity to bring in additional, much-needed funding for Charlottesville families and teachers. Whether it’s virtual learning or phasing back into classrooms, our students and teachers have needed new tools and support. Thank you in advance to all of Tiger’s customers who give a little back that will go a long way,” said Suttle.
How you can get involved
Guests earn 10 points for every dollar spent on eligible purchases in-store or online. At the pump, guests earn five points for every full gallon of fuel purchases. For every 9 sandwiches purchased, guests will get one sandwich free. To join The Markets Rewards program and start earning points, visit tigerfuelmarkets.com/rewards or download The Market Rewards app for iPhone or Android.
About Tiger Fuel Company –
Tiger Fuel Company is a locally-owned and family-owned business established in 1982 with the purchase of an Exxon-branded petroleum distributor in Charlottesville, Virginia. Today, Tiger Fuel Company is considered a full-service petroleum product distributor in Central Virginia and represents the following major brands: Exxon, Shell, BP, CITGO, and its own private label, Excel. Tiger Fuel Company also operates ten Tigerwashes and nine gourmet-to-go convenience stores known as The Market. Visit tigerfuel.com
