Charlottesville, VA – June 15, 2021– Tiger Fuel Company’s gourmet-to-go convenience stores, known as The Markets, are launching a Round Up campaign to benefit Big Brothers Big Sisters of the Central Blue Ridge.
Now through September 30, 2021, customers can round up their transaction to the nearest whole dollar at select Market locations, to support BBBS of the Central Blue Ridge. 100 percent of the funds collected throughout the campaign will benefit the non-profit, dedicated to building one-to-one mentoring relationships with youth, ages 6 through 16, in the Charlottesville and Albemarle communities.
President of Tiger Fuel Company, Gordon Sutton, currently serves as a mentor and was named Virginia’s Big Brother of the Year in 2019. “The opportunity to give back to BBBS of the Central Blue Ridge means a lot to me. As a Big Brother for six years, I’ve experienced first-hand the immeasurable impact the mentoring model has on children’s lives. This pandemic has placed tremendous strains on resources and relationships, and I would love to do what we can to support BBBS of the Central Blue Ridge,” said Sutton.
During the pandemic, BBBS of the Central Blue Ridge moved from in-person to virtual mentoring, working diligently to keep “Littles” connected to their “Bigs”. With support from community partners, BBBS was able to distribute food, masks and hand sanitizer to students while their lives were turned upside down.
“We are all interconnected. We need community partners to help build a system of support for our kids,” said Athena Gould, Executive Director of BBBS of the Central Blue Ridge. “Tiger Fuel consistently puts community at the forefront of their work. The Round Up program is another example of the intentionality that they place on being servant leaders. These contributions help more kids receive the support that they need,” added Gould.
About Tiger Fuel Company – Tiger Fuel Company is a local, family operated fuel supplier founded in 1982. As a full-service petroleum product distributor in Central Virginia, Tiger represents the follow major brands: Exxon, Shell, BP, CITGO and its own private label, Excel. Tiger also operates nine state-of-the-art car washes known as TigerWashand ten gourmet-to-go convenience stores known as The Market. Visit tigerfuel.com.
About Big Brothers Big Sisters of the Central Blue Ridge – Big Brothers Big Sisters of the Central Blue Ridge operates under the belief that inherent in every child is the ability to succeed and thrive in life. As the area’s leading provider of evidence-based mentoring, the agency makes meaningful, monitored matches between adult volunteer mentors (“Bigs”) and children (“Littles”), ages 6 through 16, in the Charlottesville and Albemarle communities. Visit blueridgebigs.org.

